Keep the context beside the count.

Four of five is 80%; it is not proof that 80% of all customers agree.

An unfinished entry is not a completed survey and a blank is not a negative answer.

Choose the measure that matches the experience; do not collect a familiar score without a decision.

Use a small, explicit set of themes and preserve the original comment behind each label.

Treat a summary as a draft interpretation, not a replacement for the response set.

A changed score may reflect a changed question, group or collection method.

An unfinished path tells you where to investigate, not why a person left.