Yay Forms vs Tally: a paid analysis tool against a free form builder

Entry price: free Tally against $19 Yay! Forms Starter

Tally is the cheaper tool because its core product is free. Its pricing page offers unlimited forms and unlimited submissions at no charge, subject to a fair use policy. Yay! Forms has no free plan. Its entry plan, Starter, is $19 a month on monthly billing or $9 a month billed yearly, capped at 200 submissions a month, as read on 3 October 2026.

Tally also sells two paid tiers, Pro and Business. The pricing page served those prices to us in euros rather than US dollars, so we do not quote a dollar figure here. Check the page from a US connection before budgeting.

Yay! Forms and Tally compared on nine criteria

Tally's free list also includes Google Sheets, Notion, Airtable, Zapier, Make and webhook connections, payment collection and signatures.

What Tally's fair use policy means for volume

Unlimited does not mean unmetered. Tally's fair use policy says the company will get in touch to arrange a custom plan when usage strains its systems, and gives consistently high submission volumes, high file upload volumes and high email notification volumes as examples. It describes consistent as roughly three to four months in a row, says occasional spikes are fine, and says a custom plan is billed quarterly on top of any subscription.

The policy gives no number. For a small organization gathering a few hundred feedback responses a month, the policy's own examples suggest this will not apply. For a high-traffic lead form it is an open question, where Yay! Forms gives a fixed figure: 20,000 submissions on Professional and a published price per extra block. See setting a response budget if you are unsure which side of that line you sit on.

What each tool does that the other does not

Only Yay! Forms: built-in AI analysis of answers. Sentiment and emotion detection, keyword extraction and AI-written insight summaries are on every paid plan, and the product can email each respondent AI-written feedback from Plus. Its integrations page also lists direct connections to HubSpot, ActiveCampaign, Mailchimp and GoHighLevel, plus WhatsApp and Telegram alerts.

Only Tally: a permanent free plan, payment collection and signature fields inside a form, and EU hosting. Tally states it is a Belgian company that stores form data in Europe. Its Business tier adds automatic deletion of submissions after a set period and respondent email verification. Yay! Forms' terms say its service is hosted in the United States, and its own comparison page lists the free plan and EU hosting as points where Tally wins.

Who should pick Tally and who should pick Yay! Forms

• Pick Tally if cost is the first constraint, you are comfortable reading responses in a table or a connected sheet, or you need to take a payment or a signature.
• Pick Yay! Forms if the hard part of your feedback program is reading open comments, more than one person needs the results, and you want responses to flow into a CRM without building a Zap.
• Pick Tally Pro if you want a branded form with drop-off data but do not need AI summaries.

A fair test is to ask whether you already read every comment you receive. If you do, Tally plus a spreadsheet and our comment coding method does the job for nothing. If comments pile up unread, the paid analysis is what you are buying.

What moving between Tally and Yay! Forms involves

Yay! Forms says its team will rebuild Tally forms within 24 hours at no charge if you send the form links, and that responses already collected can come across through an export. Rebuilding by hand is realistic for short feedback forms, since both tools support logic, calculations and file uploads.

Going the other way, Yay! Forms exports responses as CSV. In both directions you must re-create embeds, update shared links and reconnect integrations, because form URLs change. Our tool exit checklist lists what to capture first. If you start a Yay! Forms trial to compare, note the 7-day window and the 15-day cancellation notice in its terms.